We are so proud to bring to you our Dearest Fannie. A business built by two sisters based on the question; Why can’t sustainability be fashion?

We thought we’d tell you an environmental problem and how we are working to improve it.  This list will grow alongside Dearest Fannie.

Wet wipes and makeup removers may be convenient but they wreak absolute havoc on the environment.  This is because wet wipes and makeup removers aren’t biodegradable or recyclable.  As part of the UKs 25 year environmental plan, the government has pledged to eliminate all avoidable plastic waste, including single use products. We want to provide you with a solution.

So what we are offering is a sustainable alternative that can be reused over and over again.  It is also hypoallergenic, reusable and recyclable.  Just add water and your makeup will simply wipe away.  We have fallen head over heels for the Ditsy Cloth and we hope you do too!

I’m Ellie’s older sister and inspiration in life! I was born a gangly long legged alien child. Since that moment I have been unapologetically clumsy, awkward and happy.

I love animals, travelling and spending time with my friends and family. This business seems like one of the best adventures I could be going on right now and I can’t wait to see where the journey takes me.

@JesssDufff (that’s 3 s’s and 3 f’s)

Hi I’m Ellie, the youngest of the owners but also the troubled middle child! I am the creator, in charge of branding and marketing. I wanted to create a career in a business where I could help to create change, be sustainable, vegan and create a platform where expression is paramount.

If you want to see my personal journey, check out my Instagram:








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